Email marketing is still considered one of the most effective digital marketing strategies. The median ROI for it is 122%, which is about 4x greater than other approaches.
And email marketing is cheap. You can craft one message and send it out to thousands of interested people on your mailing list in ten minutes or less.
So, it’s unsurprising that there are countless email marketing solutions out there that can help you do important things like segment your audience, split testing, capture lost leads, and more.
We’ve taken a look at several of them in the past, including MailerLite and MailPoet. AWeber was one of the original big names in email marketing. But how well does it stack up with the newer competition? And is AWeber still worth it?
In this comprehensive review, we’ll dive into everything you need to know about AWeber. We’ll discuss its core features, pricing, pros and cons, and much more.
Is AWeber the right fit for your marketing needs? Find out below.
What Is AWeber?
AWeber is one of the original names in email marketing. They date all the way back to 1998—which is positively ancient for an SaaS tool. AWeber even claims to be the inventor of the autoresponder—no small feat in this arena.
AWeber has worked with over 1,000,000 businesses of different sizes throughout these 20+ years. It’s still one of the most popular email marketing solutions out there.
In addition to automation, AWeber offers a variety of tools, including email analytics, split testing, templates, forms, and more.
AWeber has one plan that’s based on your subscribers. While it starts at a seemingly affordable $19/month, most marketers will need either the $69 or $149/month option making it pretty pricey, especially for the relatively common features they offer.
The biggest advantage is how easy AWeber is to use. Anybody can get started with it, and since they’ve been around 20+ years, there are tons of resources both on their blog and around the web on how to make AWeber really work for you. Unfortunately, the monthly price may be a deal-breaker for many users.
- Email marketing
- Mobile App
- Drag and Drop editor
- High deliverability
- Subscriber management
Getting Started With AWeber
AWeber offers a 30-day free trial or a 14% discount on quarterly plans. To get started with either, you’ll need to provide your email address, billing details, and credit card information. Don’t worry—if you go with the free trial and decide AWeber isn’t worth it for you, it’s easy enough to cancel before you get charged.
Once you sign up, you’ll be ready to set up your account and email list. AWeber walks you through everything, which is especially helpful marketing newbies.
Once you do this, you’ll be taken to your dashboard where you can start importing contacts, build your first campaign, or use one of the AWeber tools.
Similar to other email marketing solutions, AWeber offers one plan with a price based on your subscriber count.
All pricing tiers include these features:
- Unlimited sending privileges
- Drag & drop email and landing page designer
- Insanely large template library
- Industry-leading deliverability
- Campaign automations
- Free migration services from other providers
- AI-powered Smart Designer
- 750+ Native integrations to other business systems
- Pre-built reports & analytics
- Unlimited use of the mobile app library
- Access to AWeber Certified Experts (ACEs)
- US-based customer support 24/7 for everyone
Here are the different pricing tiers:
Do note that switching to annual will save you up to 14.9% of plans—as long as you decide that AWeber is worth it for a year.
In terms of pricing, AWeber is on the upper end of the spectrum. You’ll also notice there’s a huge jump between the $69/month and $149/month options. Effectively if you’re in the middle range with around 12,000-15,000 subscribers, you’ll be put in a tough spot to either reduce your list (which is never a good idea) or look to another provider.
In comparison, MailerLite offers 10,000-15,000 subscribers for $75/month, and even MailChimp offers you better flexibility in this range.
This definitely squeezes a lot of medium-sized marketers, and list counts out of AWeber territory and towards its competitors.
AWeber Main Features
AWeber is a great place to get an introduction to email marketing. Even if you’re priced out by it, take advantage of the free trial, so you can learn the ropes of how to create and manage effective campaigns.
Creating a message is easy, just hit the “Create a Message” button in your dashboard, and you can choose the Drag and Drop Builder, plain text message, or HTML editor. Newbies will definitely want the editor, which makes it easy for anyone without design or coding experience to assemble a professional-looking email.
You can also search the template library to find inspiration for your email. Once you select, edit with the desired text, and you’re good to go.
Once you’re finished, you can preview and test as well as see what it will look like on mobile. The test message is really awesome because you can see exactly how your email will show up before you blast it out, ensuring you haven’t forgotten anything important.
Other than email creation tools, below is what else you can do with AWeber.
1. Forms And Landing Pages
Nowadays, email marketing tools actually do more than help you make emails. You can also use them to create forms, pop-ups, landing pages, and more.
Creating a landing page with AWeber is just as straightforward as an email. Head over to the landing page tab, choose a template, and enter the text you want to be displayed. After you’re done, you can share via social or add to your site.
The same also goes for signup forms. You can create pop-ups, exit intent ads, and as well other great lead capturing options.
2. Email Analytics
Analytics are the key to understanding how well your campaigns are performing. You’ll be able to track open rates, clicks, bounces, trends, and more. And, AWeber has a useful reporting tool so you can share relevant information with clients or team members.
Automations are essential for email marketing nowadays. More than anything, they eliminate the repetitive tasks like copying a subscriber email for your site onto your list.
The best feature is sending triggered campaigns based on subscriber actions. Tag subscribers based on the types of emails they open and click so you can send more relevant content to them—and do all of this automatically.
In the same vein, AWeber plays nicely with a huge number of integrations. You can up your automation game with Zapier or use one AWeber’s 100+ built integrations with CRM, Social, Lead Generation, Content Management, and other SaaS tools. If it’s a mainstream software solution, AWeber likely has an integration for it.
5. AWeber Mobile Apps
AWeber doesn’t just have one mobile app. It has three. AWeber Stats lets you track analytics from your smartphone. Atom app is a mobile sign up form and grows your list on the god. Curate helps you build great-looking newsletters.
Even though you might wonder why they don’t just have all of these services in a dedicated app, it’s actually useful. The apps are tightly focused, making it easy for you to do exactly what each of them does or delegate to team members accordingly.
Who Should Use AWeber?
In terms of pure functionality, AWeber is a great email marketing solution that all users can enjoy using. It’s feature-rich, easy-to-use, has great customer service, and a great user interface.
The navigation is clear, and there are enough onboarding materials to get inexperienced marketers started along with plenty of advanced features, including landing pages, forms, and split testing to keep veteran email campaign creators satisfied.
There’s a reason why it’s been around so long and why it has so many dedicated users. Whether you’re a solopreneur, small firm, or agency, this is an effective tool you can use.
Is AWeber Worth It?
This is the problem. It might not be. Despite all the glowing praise we gave it above, it is pretty pricey for what it is. There are plenty of other solutions that do 90% or more of what AWeber can do at a much more affordable price.
Likewise, at the upper end of the price spectrum, there’s not enough advanced functionality to really drive large enterprises and eCommerce platforms to it. Instead, they’re likely to opt for a premium product like Klaviyo.
AWeber benefits from being an established name in the industry. This is definitely what you’re paying for when you opt for them. Is it worth paying an extra $20-30 a month for a few more integrations and a couple of other features you might not need anyway? You’ll have to decide.
Give the trial a shot, but before you do, you may want to check out one of their competitors as well.
- Excellent template library
- Enough tools to cover the most basic and advanced needs
- Huge integration list
- 24/7 customer support
- The site performs well
- Great UI/UX
- Great list management tools
- A little pricey
- No many advanced tools
- Analytics could be more robust
- Huge jump between 10,000 to 10,000+ plan
You can probably think of 20 right off the top of your head. There’s Constant Contact, GetResponse, MailChimp, Klaviyo, and so many others.
We’ve consistently recommended MailerLite as an affordable and excellent all-around email marketing solution.
What Is MailerLite?
MailerLite is an email marketing solution primarily targeted towards SMEs and agencies. It has all the same features as AWeber, including fantastic customer support. It’s easy to use, has high deliverability, gorgeous templates, and is about 50% the cost of other email marketing solutions.
With MailerLite, you get your first 1,000 subscribers for free! And 10,000 subscribers cost just $50/month compared to MailerLite, which is $69/month for the same number.
MailerLite also has automations and tons of integrations. The one downside is that it doesn’t have a ton of advanced tools, but neither does AWeber.
Either way, both AWeber and MailerLite are useful email marketing tools with either a free plan or a free trial. Check them both out and see which one is the better fit for you.
AWeber: The Verdict
AWeber is an all-around great email marketing tool. It’s intuitive, has plenty of features, and is simple enough for anybody to use. Unfortunately, it’s hard to really recommend it over other email marketing solutions because there are plenty of affordable alternatives you can use in its place.